The Retail Doctor 

The Retail Doctor trains retailers large and small. The Retail Doctor helps transform the shopping experience of customers into relationships that are both more satisfying and more profitable. He does this by providing the merchandising tools necessary to thrive in the challenging brick-and-mortar marketplace. The Retail Doctor has thirty years of experience with an unmatched record of success. The Retail Doctor inspires confidence and gets results.

Bob Phibbs, Chief Executive Officer 

Bob Phibbs is an internationally recognized business strategist, customer service expert, sales coach, marketing mentor, and motivational speaker. His Retail Doctor clients include Bernina, Brother, Caesars Palace, Hunter Douglas, Lego, Omega, Hearts on Fire, Vera Bradley, and Yamaha.

Innovation Award

In March 2020, as the pandemic forced widespread shutdowns of nonessential retail businesses, the Retail Doctor began disseminating through almost daily emails and virtual speaking engagements on Bob Phibbs’s advice on how retailers could learn together to recover stronger. Bob’s optimistic, solution-based tutorials helped thousands of retailers weather the shutdowns and their aftermath. “We appreciate the acknowledgment and see the World Retail Forum mission of “learning together to recover stronger,” as a winning strategy. We started the #hope4Retail project to lift up the entire retail category at a time of fear and panic.