Retailers Invest Heavily in New Technology
World Retail Forum Research & Insights: A poll conducted by with senior global retail executives found the following:
In-Store Technology
%
Are upgrading their in-store technology systems
CRM System
%
Are planning to upgrade their digital marketing system within the next year
Marketing
%
Are planning to upgrade their CRM tools within the next six to twelve months
Customer Engagement
%
Are using new technology to upgrade their customer engagement
Experience
%
Are currently using experiential technology in their stores
Incentive
%
Are offering loyalty incentives digitally to encourage customers to return
Source: World Retail Forum
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