A poll conducted by the World Retail Forum with senior global retail executives found the following:

Marketing

%

Know how to market to Gen Z and Millennials.

Research

%

Believe their brand objectives are grounded in research.

Sustainability

%

Are either currently following or are planning to follow sustainable practices.

Brand Purpose

%

Share their brand purpose with their customers.

Communication

%

Sustainable brands communicate their practices to their customers.

Adaptability

%

Have adjusted to the "new normal" for retail.

Source: World Retail Forum

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