Liverpool
Graciano Guichard Michel, Chief Executive Officer
Liverpool: Excellence in Customer Engagement and The Human Touch
El Puerto de Liverpool SAB de CV, known simply as Liverpool, owns and operates retail stores and shopping centers throughout the major cities of Mexico. The stores sell apparel, cosmetics, electronics, novelties, and home goods. El Puerto de Liverpool also leases retail space in shopping malls in Mexico. Liverpool’s department stores offer an exciting shopping experience for customers. The company’s solid infrastructure and focus on profitability allow them to serve their customers well and thus have their loyalty. The company’s mission is to “Serve the customer everywhere, every day, for a lifetime.” Graciano Guichard Michel is the CEO of Liverpool.
Graciano Guichard Michel, Chief Executive Officer
The chief executive of Mexican retail giant El Puerto de Liverpool, Guichard is transforming the department store chain into a regional Latin American player. The group has a string of acquisitions in the Latin American region, including the Central American retailer Regal Forest in 2010, and the Chilean department store chain Ripley in 2015. April 2017 saw the company purchase clothing chain Suburbia, which operates about 120 stores, from Walmart Mexico.
He joined El Puerto de Liverpool, the mid-to-high end retailer which operates the largest chain of department stores in Mexico, in 2000 as director of the commercial division. Upon becoming chief executive in 2015, he began a more aggressive expansion strategy which would include acquisitions abroad and in new markets, to raise its profile against competitors such as El Palacio de Hierro.
Innovation Award
Liverpool is the very definition of excellence in consumer engagement, store design and customer experience. Liverpool strives to “be the most attractive option in service, assortment and value.”
Stay Current
Stay in front of the current state of retail, the effects of COVID-19, and resources to help you recover better and stronger
On the Frontline Videos
On the Frontline Reports
