Experiential Retail Led by Livestream Shopping
A poll conducted by the World Retail Forum with senior global retail executives found the following:
In-Store Technology
%
Prioritize in-store technology as a form of experiential retail
Experience
%
Currently in the process of increasing livestream or virtual presence with customers
Entertainment
%
Prioritize entertainment tech in-store as a form of experiential retail
Innovation
%
Currently offering or will offer experiential retail in the next six months
Marketing
%
Prioritize online customer engagement marketing as a form of experiential retail
Personalization
%
Prioritize offering personal video chats with customers as a form of experiential retail
Source: World Retail Forum